New behaviors are emerging as Americans are trying to adapt to more healthy habits. 'Eating fruits and vegetables', 'Maintaining healthy body weight' and 'Eating foods with whole grains' are rated as the top 3 healthy habits, according to recently conducted research by NSM Research. Eating minimally processed food rates higher than eating foods fortified with vitamins and minerals.

To achieve good health, over 80% of consumers consider foods that are 'high in fiber', 'high in protein', 'low in sugar' and 'low in saturated or trans fats' to be important. 'Low in calories', 'Low in carbohydrates' and 'Low cholesterol' are losing some of their luster. Read More...