Research Areas

Deeper Insights

We help develop in-depth insight of your target consumer, resulting in more successful product and package introductions. With our cross-functional strategic and executional background, we plan, execute, and report on focus groups, individual interviews, and online research.

Qualitative Consumer Guidance
NSM Research specializes in innovative market research methodology to get consumer reactions to novel ingredients, packaging features, and new product concepts. We conduct in-person focus groups, one-on-one discussions, and on-line discussion boards. With our global reach, we can conduct consumer research in the US, Europe, and Asian markets. More…

Product Sensory Guidance

NSM Research has standing consumer panels to carry out rapid sensory taste tests. Our panels can be customized to your target - ranging from Adults, Teens, Kids, Health and Wellness Aware groups. We can also conduct product sensory tests in Americas, Europe and Asian markets. More…

Quantitative Consumer Guidance

NSM Research has the full set of capabilities to conduct central location and in-home use product tests. We have close relationships with many universities to conduct nutrition and clinical studies to demonstrate product efficacy in health and wellness segments. More…