NSM Research has partnership with field agencies around the US, Europe and Asia to conduct quantitative concept and product testing. Over past few years, we have conducted number of product test to address following challenges for our clients:
- Is our new product concept unique and different?
- How well liked is our new product concept?
- Does our product deliver the brand and concept promise?
- How does our product compare to competitive and private label brands?
- Is new formulation as good or better than our current product?
