NSM Research specializes in delivering consumer and marketplace insight to guide new product / platform development and marketing plan refinements.
With work experience in Market Research, Brand Management, Business Analysis, and Engineering, we can relate to your multi-functional project team’s concerns. After being on the client side for many years, we likely understand your strategic issues - and more importantly, the consumer information you will need to make your strategic decisions.
Much of our consumer research centers around the following formats: Focus Groups, Individual Interviews,and Online Research. We can suggest options to most efficiently meet your objectives and budget.
For any format of consumer research, we customize our approach to give you what you need/want from a research partner. We will work to maximize your resources and complement them with ours.
We are happy to be completely or partially charged with the following:
• Defining/clarifying research objectives
• Recommending research approach to meet objectives
• Designing recruiting criteria for the target population
• Developing the discussion guide
• Identifying and coordinating research logistics and/or facilities
• Conducting the consumer research (moderating ourselves)
• Providing a synopsis and full report, emphasizing strategic implications
• Presenting final results
