NSM Research Inc.

Our Credientials

Anju Holay is the Managing Principal of NSM Research.

She holds an MBA in Marketing from The University of Chicago and a B.S. in Industrial Engineering from Northwestern University. She trained as a focus group moderator at the RIVA Institute in Washington, D.C. Over the past 18 years, Anju has worked in brand management/ marketing research with numerous manufacturing, retail, ingredient, and packaging companies.



Sanjay Holay is a Sr Vice President of NSM Research.

He holds an MBA from The University of Chicago and a M.S. in Chemical Engineering.
Sanjay has over 25 years of experience in the food and beverage industry encompassing start up, mid-size and Fortune 100 companies. Sanjay held marketing, innovation and R&D positions at Merisant, Diageo, Quaker Oats Company, Gatorade, Snapple, LifeSpring Nutrition Solutions, and Chef Solutions Inc.